Hola! I’m Carolina
I design projects that connect ideas to action.
I’m a multidisciplinary Brand & Campaign Designer based in Bogotá, Colombia, who helps mission-driven brands connect with people. I blend storytelling with sharp behavioral insights to craft compelling campaigns, scalable brand systems, and digital experiences that close the intention–action gap and drive real growth.
Happy Thinkers
Designing behavioral systems that translate intentions into measurable action.
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Asia Pacific Tours
Wanderlust Storytelling: Visual clarity for sales conversion
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Cirujano Plástico MD
Designing trust: Fostering human connection for a specialized medical brand
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CDI COLOMBIA, GOBERNACIÓN DE CUNDINAMARCA, FUNDACIÓN SALDARRIAGA CONCHA
Educational campaign poster for social inclusion
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CDI Colombia
Information architecture for social impact and stakeholder trust
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Metropolitan Touring colombia
Translating culture: Multinational brand implementation for global tourism
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sathya sai. human values school
Visual storytelling: Designing empathy & values for educational growth
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Griffin Riders
Brand Evolution: Designing for growth, engagement, and experiential learning
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Sigway
Creating a brand system for non-designers: Consistency, practicality, and scalability.